Mercedes-Benz x EQ Run

Brand experience for Mercedes-Benz: A concept positioning the Mercedes-Benz EQ Run as a dynamic fusion of performance, sustainability, and community. Set against the iconic backdrop of Tempelhofer Feld, the experience reimagines the traditional race format into an inclusive, purpose-driven gathering—where electric mobility meets collective action. Clean, future-focused, and socially engaged in spirit—brought to life through a charity run that connects athletes, creators, and urban audiences, redefining movement, impact, and shared energy in the heart of Berlin.